What are the criteria of a good website design?

(Image:Teresa Albor / USAID)

these days number of visits to my website has declined, while I asked my friend about it, he said my site has a problem in its design. Therefore, I would like to ask what are the design criteria of good website for visitors? and what should I do? thank you - Kadek Rai

Actually, there are no specific criteria for a good website design. So I would just give you an advice about the general criteria of good design. First, the load time, the shorter loading time, it is better. So, here is a summary of something that you should do to your site (especially, your design):
1. Minimize the use of animations, images, and javascript on your site.
2. Use an HTML compressor to shrink the size of the html file that you've created.
3. See more about the user's behavior of your site with Google Analytics

About what I found on www.7sisters.com. There I read about the the important points of a good website design, which is:
1. Accessibility
2. Compatibility
3. Convenience
4. Efficiency
5. Functionality
6. Legibility
7. Navigability
8. Originality
9. Typography

For further details, you can read on www.7sisters.com